Persona- Jason Smith

Jason Smith is 38 years old and lives in Austin, Texas. He is American born and lived in Texas most of his life. Jason graduated from the University of Texas and went to grad school at New York University to study Interactive Telecommunications. Jason is married to his college sweetheart and has two baby boys, ages four and eight months. He is currently a software engineer and helps develop software for new social media.  For example, he helped develop the Facebook game, Farmville. His job keeps him really busy and it’s a battle for him to find work life balance. Jason makes a reasonable income for him and his family to leave a healthy and comfortable lifestyle. His short term goals include buying a new house to give his kids more space to grow up in, reach a new breakthrough at work, and spend more time with his children.

The empathy map below a good overview of Jason and the information below gives a more detailed overview. 

1. What does he or she think and feel?

Jason is always thinking about his family and kids, they are the most important things in his life. Common thoughts are surrounded on the healthy, happiness, and pains of his kids. The second thing Jason thinks about is work. Jason is consistently working on new projects hoping that it will be the next big thing. Sometimes work can get very frustrating because projects he works on for weeks will be thrown out. Every time Jason gets in his car, he wishes he had a new one. Jason definitely wants to get a new car so he is always thinking about what he will get next.

2. What does he or she see?

Jason loves to see his kids when he comes home from work, it is something that gets him through the day. Jason regularly is surfing the web all day keeping up with current events and researching for the best innovations in computer technology. When he is not spending time at work or with his kids, he loves to watch football and catch up with his friends. Sometimes when he has a little extra time on his hands, Jason loves to take a jog around Town Lake.

3. What does he or she say and do?

Jason is a very enthusiastic and optimistic man. He always talks about the importance of a healthy lifestyle and enforces that lifestyle on his children. He loves to compliment his wife and take her out to weekly dates. At work he likes to strive for success by motivating himself and the ones around him. He constantly asks for ways to improve and takes and advice and criticism seriously.

4. What does he or she hear?

Since Jason is at work for most of the day, he is constantly hearing the words of his co-workers. His boss is usually complimenting Jason on his work and asking him about his new ideas. At home his kids always ask him to play and his wife is asking him to do this and that!

5. What are his or her pain points?

Jason really has a hard time finding work life balance. He wishes he had more time with his kids, the weekends alone just don’t seem like enough. Jason also wishes to achieve a higher standard at work to get a better salary.

6. What does he or she hope to gain?

Jason really wants to move into a new house where his kids can have more space to grow up in. But before he does that Jason needs a new car because the one he has now is going to give out soon. Jason knows to afford all these things he is going to need a bigger savings account and/or a higher salary.